Starting my own creative business was the dream long before I knew what branding even meant. In 2017, during my years at Moholy-Nagy University of Art and Design, I launched my first designer brand: Coffewear® — turning design studies into a hands-on playground of bags, branding, and creative workshops. Those were the golden university days: building a label, crafting products, and selling them in concept stores across Budapest.

Then came 2020.Covid hit. Stores closed. I packed up, moved to Austria, and looked for new adventures. I kept designing, but my focus shifted: I started freelancing with international clients, diving deeper into digital marketing and social media strategy. I loved the fast pace, the mix of creativity and structure, and the way social allowed brands to truly connect. I always knew I'd return to Hungary and start my own agency — I just didn’t know when. Now is the time. With over 8 years of experience across design, visual communication, and marketing, I've worked in luxury beauty (including 3 years with aesthetic solution brands), fashion, culture, and tech. As a brand owner and creative director of Pure Botany®, I’ve led everything from campaign planning to daily content production, all while handling budgets and strategy.

With Obtaining Creativity, I help brands cut through the noise with sharp strategy, powerful visuals, and a voice that actually sounds like them.